Which Path Will You Take? Which Path Will You Take?

Find Your Way Here.

Come to Monterey County for a trail-hiking, kayak-paddling, wine-sipping, bike-pedaling, putt-sinking, otter-spotting adventure like none other. Crisp coastal air, golden vineyards, and harvest flavors set the scene as Monterey County’s cultural riches and iconic landscapes shine even brighter. From the rugged coastlines of Big Sur to the world-renowned Monterey Bay Aquarium, now is the perfect season to explore. Charming towns and endless adventures beckon travelers for romantic retreats, family vacations and festive getaways.

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Activities In Monterey

Discover your travel style

Are you the Natural Adventurer or the Epicurean at heart? Maybe you crave a creative recharge or a family-filled day by the bay. Take our short quiz to find your travel match, discover your perfect Monterey vibe, and get suggested activities.

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Choose left or right to decide which feels like your vibe more

Monterey County is home to signature events that draw in visitors from around the country and around the world. There’s always something happening to keep your calendar (and camera roll!) full.

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Carmel Culinary Week

6/5/2026 - 6/13/2026
Recurring daily

This highly anticipated week-long celebration showcases the very best of Carmel-by-the-Sea’s vibrant food and wine scene, offering a mix of signature events, pop-up dining experiences and immersive culinary delights.  Signature Events Party in the Plaza – Kick off the week in style at Carmel Plaza, where you’ll indulge in a hand-curated selection of gourmet bites and exquisite local wines. La Dolce...

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Bay Brew Fest

6/27/2026

Spend the day tasting from some of the best craft breweries from across California and beyond. Enjoy pours of everything from hop-forward IPAs and crisp lagers to creative sours and bold stouts. In between tastings, groove to live music, sample eats from Monterey’s favorite food trucks and explore upgraded VIP offerings featuring early access, exclusive brews and shaded seating. With...

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PURE Insurance Championship Impacting First Tee

9/18/2026 - 9/20/2026
Recurring daily

Get ready for world-class golf with a heartwarming twist! The PURE Insurance Championship Impacting First Tee brings legendary PGA TOUR Champions players together with talented First Tee junior golfers for an unforgettable tournament at Pebble Beach, one of the most breathtaking courses in the world. More than just a competition, this event showcases mentorship, inspiration and the future of the...

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Monterey Jazz Festival

9/25/2026 - 9/27/2026
Recurring daily

Step into the groove at the Monterey Jazz Festival, the longest continuously running jazz festival in the world and a true icon of music history! For more than six decades, this legendary event has hosted some of the greatest names in jazz, from Herbie Hancock and Diana Krall to Esperanza Spalding and Cécile McLorin Salvant. Set at the Monterey Fairgrounds,...

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California International Airshow Salinas

9/26/2026 - 9/27/2026
Recurring daily

Look to the skies for one of California’s most thrilling events–the California International Airshow Salinas! This high-energy spectacle brings together world-class military and civilian aviators for jaw-dropping aerial stunts, precision flying, and heart-pounding performances. The weekend is a perfect blend of excitement, patriotism and community spirit. In the sky, 2026 will include the U.S.A.F. Thunderbirds and much more to come....

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Meet the Makers Art & Wine Walk

10/10/2026

"Meet the Makers" starts in Devendorf Park, and you'll stroll through charming downtown Carmel-by-the-Sea, meet the artists who carry on the artist colony legacy, tour their galleries, sip Monterey County wines, and enjoy food creations. Look for the blue lanterns to find participating art galleries! Art galleries include: Aaron Chang Gallery, Delia Bradford Gallery, Carmel Art Association, Edi Matsumoto, Gallery...

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Itineraries

Monterey County is a destination designed for every type of traveler. Explore paths to find the picture-perfect vacation you’ve been searching for, with expertly curated itineraries, travel resources and top-rated attractions that have created your ultimate coastal guide.

No matter if you’re seeking a chance to reconnect and relax with family, are on a solo wellness retreat, or have simply come to soak up the charms of coastal living, Monterey has the perfect path for you. Browse based on interest or need and use our in-depth travel guides to arrive (and stay!) inspired.

Monterey is your Luxury liaison

Monterey County offers luxurious experiences for the discerning traveler. Indulge in world-class amenities, from top-rated resorts and MICHELIN-star dining to exclusive activities and curated itineraries.

Don’t Just Meet, Connect

If you’re looking to plan a one-of-a-kind retreat or a meeting to remember, look to Monterey County. With cutting-edge venues, spaces for groups of all sizes and no shortage of stunning backdrops, we’re all in on making your event all inspired.