Which Path Will You Take? Which Path Will You Take?
Find Your Way Here.
Come to Monterey County for a trail-hiking, kayak-paddling, wine-sipping, bike-pedaling, putt-sinking, otter-spotting adventure like none other. Crisp coastal air, golden vineyards, and harvest flavors set the scene as Monterey County’s cultural riches and iconic landscapes shine even brighter. From the rugged coastlines of Big Sur to the world-renowned Monterey Bay Aquarium, now is the perfect season to explore. Charming towns and endless adventures beckon travelers for romantic retreats, family vacations and festive getaways.
Highway 1 At Regent's Slide is Officially Open
Enjoy uninterrupted travel between Monterey County and San Luis Obispo through Big Sur
Activities In Monterey
Monarch Butterfly Sanctuary
Monarch butterflies flock to Monterey County in October, settling in at forest groves to wait out the winter. Though the butterflies congregate in areas from Big Sur through Monterey, their best-known wintering-over spot is in Pacific Grove's Monarch Grove Butterfly Sanctuary.
Butterflies
17-Mile Drive
The famed 17 Mile Drive is a breathtaking stretch of roadway that hugs the Pacific coastline, featuring awe-inspiring points of interest, including The Lone Cypress (one of the most photographed trees in North America!) and the world-renowned Pebble Beach Golf Links.
17-Mile Drive
Winter Farmers Markets
Earning the name "Salad Bowl of the World," it's no surprise that Monterey County is home to many farmers markets of varying sizes and specialties.
Farmers Markets
Best Hikes in Big Sur
Discover the best Big Sur day hikes for many levels and abilities, ranging from easy, accessible paths to challenging backpacking routes.
Big Sur HikesDiscover your travel style
Are you the Natural Adventurer or the Epicurean at heart? Maybe you crave a creative recharge or a family-filled day by the bay. Take our short quiz to find your travel match, discover your perfect Monterey vibe, and get suggested activities.
Signature Events
Monterey County is home to signature events that draw in visitors from around the country and around the world. There’s always something happening to keep your calendar (and camera roll!) full.
Itineraries
Monterey County is a destination designed for every type of traveler. Explore paths to find the picture-perfect vacation you’ve been searching for, with expertly curated itineraries, travel resources and top-rated attractions that have created your ultimate coastal guide.
Finding your way in Monterey
No matter if you’re seeking a chance to reconnect and relax with family, are on a solo wellness retreat, or have simply come to soak up the charms of coastal living, Monterey has the perfect path for you. Browse based on interest or need and use our in-depth travel guides to arrive (and stay!) inspired.
Choose your own travel path
Need some inspo?
Looking for travel inspiration? Our blog is packed with insider tips, destination guides and local stories to help you make the most of your Monterey adventure.
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What's New in 2026
Learn More: What's New in 2026Monterey County is entering 2026 with great momentum and even greater access, introducing new and refreshed lodging, inventive dining concepts, expanded flight options and the…
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Health & Wellness Experiences
Learn More: Health & Wellness ExperiencesMonterey County is a getaway to find your best self through health & wellness experiences, whether that be through your physical, mental, emotional, social, intellectual…
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Your Holiday Guide to Monterey Gifts
Learn More: Your Holiday Guide to Monterey GiftsIt's the most magical time of the year! Use this Monterey Gift Guide to bring in the holiday spirit with unique Monterey County experiences and locally-made gifts. For…
Paths visitors have found
Monterey is your Luxury liaison
Monterey County offers luxurious experiences for the discerning traveler. Indulge in world-class amenities, from top-rated resorts and MICHELIN-star dining to exclusive activities and curated itineraries.
Discover your own Luxury experience
Don’t Just Meet, Connect
If you’re looking to plan a one-of-a-kind retreat or a meeting to remember, look to Monterey County. With cutting-edge venues, spaces for groups of all sizes and no shortage of stunning backdrops, we’re all in on making your event all inspired.
