Kick off the holiday season in Downtown Salinas!

After a festive day of shopping during Shop Small Saturday, join us for the annual Salinas Tree for Peace Lighting Ceremony!

Cozy up with a FREE* cup of hot cocoa from Brewjee Coffee Company or Starbucks Taylor Farms, and gather at CSUMB @ Salinas City Center (Steinbeck Center) for an evening of holiday cheer!

Fun for All Ages:
While we wait for the Salinas Fire Department to light the tree, kids can enjoy a special holiday craft station, courtesy of the Monterey Arts Council, plus magical visits with Santa and his elf! Enjoy seasonal performances from YOSAL, Ariel Theatrical, and more!

When:
Activities Begin at 4PM: Crafting, performances, and a chance to visit with Santa!
Tree Lighting will be just after 5PM: Witness the Salinas Tree for Peace come to life! Once the tree is aglow, stick around to share your wish list with Santa and snap a festive photo in front of the lit-up Salinas Tree for Peace.

... Santa Alert!
Santa will be making an early stop downtown to visit shoppers from 2-4PM before the big ceremony! Catch him for a cheerful hello and head to the tree lighting for even more holiday magic.
We can’t wait to celebrate "The Most Wonderful Time of the Year" with you!
Note: Select Downtown coffee shops will be handing out free hot cocoa to kids from 2-5PM on Saturday, November 30th.